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MAXIMUS UK’s digital wellbeing app promotes nurses’ health and wellbeing

In 2018, MAXIMUS UK sponsored the Healthy Weight Initiative for Nurses (WIN.) to help nurses across the country reach and maintain a healthy weight.

WIN. first launched in 2016 as a partnership between C3 Collaborating for Health, the Royal College of Nursing (RCN) and London South Bank University (LSBU), and was funded by the Burdett Trust for Nursing and the RCN Foundation. C3 Collaborating for Health, founded by Christine Hancock (former Director General of the RCN), is a charity whose mission is have a world where there are no preventable deaths from non-communicable diseases because people find it easier to live healthy lives.

What we did

Committed to promoting the health of nurses, we adapted our digital wellbeing platform into a customised app for nurses to support their weight-loss activities. The NURSING YOU app allowed nurses to assess their health, set wellness goals and track their progress. It also hosted a range of useful multimedia and health and wellness content to support nurses and encourage them to make healthier lifestyle choices.

What we achieved

In sponsoring the programme, we reached over half a million nurses across the country with our positive and inspiring messaging. We empowered thousands of nurses to download the app and inspired them to weigh in on their own wellbeing. Feedback from nurses was overwhelmingly positive, as nurses were excited to have an app dedicated to their unique needs.

  • 1,063 nurses registered on the NURSING YOU app, surpassing our initial target of 1,000
  • 754 nurses (71%) remained active on the platform, which surpassed our initial target of between 600 and 700 active nurses
  • All nurses either improved or maintained their wellbeing scores during the course of the programme

About WIN.

WIN. was a well-established multi-partner programme designed to tackle obesity in nursing. Designed by nurses, for nurses, the programme kept the role and workplace struggles of nurses in mind, and supports effective interventions that promotes their wellbeing.

To find out more about WIN., our sponsorship of the programme and what the programme achieved, please see the Final Evaluation Report.