Making your marketing work harder
About this event
Wednesday 23 July
1pm
Effective marketing planning has never been more crucial, as channels fiercely compete to capture and retain users’ attention.
Yet over two thirds of small and medium-sized businesses don’t have a marketing plan*. Learn how to create a powerful marketing strategy to boost your business in this engaging session.
This free webinar will dive into:
- Why understanding your customers is key
- Segmentation and strategy including market analysis and targeting
- Brand elements and brand awareness
- Executing and evaluating your campaigns
Don’t miss your opportunity to gain valuable insights and take your marketing to the next level.
*Source: The Marketing Centre
Meet the speaker
Di Johnston
Head of Marketing at Maximus
Di has worked in marketing for more than two decades. She has a wealth of experience in strategic marketing and leadership roles spanning across both the public and private sector.
In her current role, Di is responsible for leading a team of 38 marketing professionals to execute marketing activity that generates revenue and supports business growth.
Di is also a CIM Fellow and Chartered Marketer who is passionate about mentoring, nurturing and inspiring the marketers of tomorrow.
